WE ARE THE SUCCESSOR COMPANY TO
THE GOLDEN RULE GENERAL STORE
When my Grandfather, Old Frank Gross, (I guess he was Young Frank Gross in those days) opened up his store at the cross-roads of Black Springs, Arkansas, about 100 years ago, he proudly put up a sign with the name THE GOLDEN RULE GENERAL STORE. In those days it was not considered an advertising gimmick for a merchant to express his ethical principles right out in public.
We here at Abbeon Cal, still feel that way and have been practicing it since 1946. (Incidentally, for those who are a little weak on geography, Black Springs was about a days ride by buckboard from Mt. Ida, the Montgomery County capitol seat. At least that is how long Mother said it took the doctor to get to their house in time for her birth).
Speaking of merchants and grandfathers, my other grandfather, Old Jake, was also another old time merchant with strong principles. It was noted that he once blackballed one of the richest men in town from membership in his lodge because, some of that money that fellow got is tainted. It cost Jake a lot of business, but he stuck to his principles. What defeated him was an act of nature. He had his Emporium first in the line of stores as you came over the bridge from the Axe Factory and the State Legislature located across the Kanawha River in Charleston, West Virginia. Somewhere around the turn of the century, the bridge over the river was washed away by high waters, and Grandpas store instead of being number one as you came over the bridge became #11, the last store on a dead end street located a long way from the new bridge. I mention this to bring out the fact that sometimes location has a lot to do with a merchants success or failure. Which is the nice thing about doing business the way we do by e-mail, and then shipping from the nearest factory location. This allows us to give maximum service to our customers and at the same time live in the beautiful city of Santa Barbara where the climate fits our clothes.
There are always some people you just cant satisfy no way, no how, no time. However, we here at the Abbeon company, take pride in our batting average. We make a positive effort to sell only the best merchandise at a fair price and with our 100% GUARANTEE OF ABSOLUTE SATISFACTION. The folks who deal with us are protected in every way we can think of. After all, it is only good business to have happy customers.
Getting old makes one reminisce this way about a couple of old time merchants who spent their lives in square and fair dealing. Hope that when my new granddaughters write about me they will feel as kindly toward me and my standards of business ethics as I do toward those old gentlemen who lived (and worked till they died in harness) under the theory that the only true asset of any business is the trust that the customer reposes in the merchant by placing his order with that particular establishment.
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